WRITTEN BY MAISTO
Fontana, CA. (February, 2010)
Maisto International, a worldwide leader in vehicle replicas in the toy and hobby industries, announced a major licensing arrangement with Marvel Entertainment, LLC to manufacture and distribute die cast toy vehicles featuring Marvel’s popular Super Heroes.
The new, worldwide multi-year agreement allows Maisto to produce and market die-cast vehicles and play sets based on Marvel characters and brands including Super Hero Squad, classic Marvel properties, and Marvel Studios’ upcoming feature films, Iron Man 2, Thor, The First Avenger: Captain America, and The Avengers.
“Maisto is a true industry leader with strong retail distribution. The new product assortment will bring our characters to life in a new way and engage both kids and collectors with the quality and exciting play experience our fans have grown to expect with the Marvel brand,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.
The initial product line, which should hit store shelves in May of this year, will feature a wide range of items based on the upcoming movie Iron Man 2. Approximately 30 days later Maisto will introduce products marketed under the Marvel Universe banner. Die cast cars, motorcycles, haulers tour busses and more combine to make up the 2010 product lines. The products will be available at all channels of retail distribution, including mass market, collector, specialty and toy stores.
“Marvel is clearly the worldwide leader in character based entertainment. Their ever-expanding presence in comic books, movies, and television content is unrivaled, and coupled with our vehicle prowess in the global marketplace makes for an extremely powerful partnership. We could not be more excited about the prospects,” said Rick Berman, Director of International Licensing/Marketing/Design, Maisto International.
The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years, have over 11,000 employees worldwide, and manufacturing facilities covering 2,000,000 square feet. For more information, visit www.suyoexwm.cn , Facebook and follow us on Twitter.
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.